The goal of social media is to grow your reach. To do that, you need to grow and nurture the number of followers you have. The problem is knowing exactly how you can accomplish that. You can't expect to become an overnight success, but here are some helpful tips to get social media account followers that will want to continue following you.
The most important part of social media is consistency. If you are not consistent, you will not see good results in your social media follower count. You can use a dozen "sure-fire" methods to build your social media followers, but if you are not consistent, they will lose interest. You have to find a rhythm that works for you and ensure you are posting often and consistently. Take your time figuring out when the best time to post is for you to maximize your reach, then go for it!
If you want to grow your following and ensure that others can find you, a blog is a great direction to go. It will give you a greater reach, and you can attach all your social handles to the blog so that you are easy to find! The more outlets you have, the better chance you have of growing your social media followers. You can also use this platform as your voice to share relevant and relatable content with your followers. Your followers want to be in the know, and you have the chance to be the first one to share content that relates to your niche!
Humor is always good, and it is a great way to gain more followers. You can promote yourself to the masses with a hint of humor. Of course, you also want to come off as kind, so do not over do it on the sarcasm. You don't want your followers to be offended. Share posts that make you smile, and chances are they will make your followers smile, share, and stick with you.
Everyone loves free things. When someone sees a giveaway, they get excited. Hosting a giveaway of any kind is sure to get your social handles noticed. It doesn't have to be a huge free item; simple things work, as well as discounts if you can offer them. You can offer your current followers a free item or discount if they get five friends to follow or like your page. This way your account will grow, and you will reach new potential followers. You can also ask them to share, like, and tweet your giveaway for more exposure.
You can cross-promote other social media accounts in exchange for them doing the same. This way, both social media accounts are being exposed to new potential followers, and it is not costing either company anything. This is a great and simple way to show you care about other companies in your industry, and people love seeing companies support each other.
There are many other ways to promote your social media accounts and gain new social media followers, but these are a great way to start. It will take time, but keep at it – it is worth it in the long run. Plus, as long are you are unique, consistent, and frequent in your posting, you will grow your following.